BulletCRMHubSpot is popular with small businesses because it's easy to start with and bundles CRM, marketing and service tools. Many teams start on the free CRM and are happy, until they need features that sit in paid hubs, or their seat count grows and costs climb.
Why teams look for HubSpot alternatives
- Automation, custom objects or advanced reporting require higher tiers.
- Costs grow quickly as you add users and contacts.
- You want your CRM separate from your marketing platform.
- You want more control over where data lives and how it can be exported.
What HubSpot does well
Credit where due: HubSpot's onboarding, integrated marketing tools and app marketplace are strong. If you rely heavily on its email marketing, landing pages and attribution all in one place, a standalone CRM means connecting separate tools.
What an open-source CRM offers instead
An open-source CRM like Twenty focuses on the core CRM and does it with flexibility:
- Custom objects and fields to model your business
- Table and Kanban views for fast daily work
- Workflows to automate routine updates
- REST and GraphQL APIs plus webhooks to connect your marketing, forms and billing tools
- No lock-in since the software is open source and self-hostable
A best-of-breed approach
Many teams pair a focused CRM with the marketing tools they prefer, connecting them through the API or webhooks. That way you choose each tool on its merits instead of accepting a bundle.
Making the switch
- Export contacts, companies and deals from HubSpot as CSV.
- Map HubSpot properties to fields (create custom ones as needed).
- Import and spot-check a sample of records.
- Reconnect forms and integrations via the API.
- Run both systems briefly, then switch over.
BulletCRM provides hosted, managed Twenty-based CRM workspaces. Talk to us about moving from HubSpot.